The creative mind and founder of Lime Crime Cosmetics Doe Deere, won’t back down when it comes to wearing what others might consider to be “Fashion Don’ts.” The industrial genius slash fashionista goes to bat when it comes to fighting to uphold diversity in clothing, hair, and makeup choices. As a colorful model of her own products, Deere has been known for mixing florals with prints, soft blouses with wash worn blue jeans, and for breaking every fashion rule in the book. She believes that a person’s age should not define the color spectrum that they are allowed to wear. In fact it’s possible that you might catch Doe Deere in ads herself donning Mermaid Blue hair, stone cold hard red lipstick, eye popping pink eye shadow, and Hello Kitty colored clothing. Somehow she manages to coordinate it all with a sort of chaotic perfection.
In fact, when it comes to the quote, unquote the so-called rules of regular makeup trends, safe hair styles, and age appropriate clothes, you’d be amazed at what Doe Deere’s prescription for pretty and acceptable is. Most of us know that the general consensus for adults is wearing modest, muted tones, however Deere has chosen to go another route. She actually suggests that no matter what generation you were born in, you should dive into the deep when it comes to use of color – whether it’s for your head, body, or face – as long as you arrange it all harmoniously.
With regard to mixing patterns she says, “The more the merrier.” Deere believes that combing different print patterns is fun. Some of the most famous clothing designers in the world have pulled off undeniable, the best and most uncommon mismatches ever, so her advise isn’t far off the mark.
Part of the inspiration for Doe Deere’s almost surprisingly un-cataclysmic, fashion ideas could stem from her having origins in Russia. If you know anything about Russian history, you know that there were great and horrendous events that shaped the art, writing, and film culture there. Soviet Montage, Surrealism, Expressionism, and Avante Garde forms of art have deeps roots that were caused by World Wars. It could very well be said of the Lime Crime Cosmetics line, that it is a form of art – a way for Next Generation consumers of beauty products to express themselves facially, and for old fashioned users to come out of their shells.
When asked what her motivation for creating Lime Crime was, Doe insists that a lack of bold colors is why she decided to design products that had a broader spectrum of color. Lime Crime, launched in 2008, was born out of a desire for freedom of expression.
Lime Crime has an assortment of glittery shadows and lipsticks with diverse tints and tones, that go from warm pinkish hues all the way to cold black. One thing that is certain with this line of cosmetic products – purchasers are sure to have a wide variety to choose from.